Focus GroupsFocus GroupsWhy market research?The purpose of market research is to accurately identify target markets for a specific product and/or service, and determine how to maximize the appeal of your product/service to the identified target market. Traditional market research uses a survey method to help understand the mindset of the consumer. For example: If we.
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Focus Groups Essay Preview: Focus Groups Report this essay Why market research? The purpose of market research is to accurately identify target markets for a specific product and/or service, and determine how to maximize the appeal of your product/service to the identified target market. Traditional market research uses a survey method to help understand the.
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