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Interview Guideline for Consumption Chain Map Essay Preview: Interview Guideline for Consumption Chain Map Report this essay Interview GuidelineCycle:Pre-purchaseAskListen ForQ1: Could you describe canned food’s image in your mindFunctional words & emotional words (e.g. convenient or family-preferred)Q2: What are the first three brands pop into your mind while thinking about canned products?If Campbell’s included, ask.