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Nespresso: Internationalisation of the Unique Coffee Concept Nespresso: internationalisation of the unique coffee concept Nestlé Nespresso SA, a subdivision of Nestlé Group (Switzerland), is an exclusive and premium coffee brand that provides copyright protected single-serving “capsules” containing ground coffee. It was inspired by espresso inventor Luiggi Bezzera’s original concept which used a straightforward principle: to.