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J.C. Penny Corporation, Inc. Company Analysis and Prognosis J.C. Penny Corporation, Inc. Company Analysis and Prognosis Table of Contents Introduction Company & Industry Background Company Strategies Current Financial Performance Financial Performance Compare to Sub-Sector Primary Macro-Level Forces Micro-Level Forces Primary Strengths and Weaknesses Risk and Rewards Potential Three-year Prognosis Five-year Prognosis Conclusion Word Cited Introduction.