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Celebrity Endorsements – Buyer Behavior Essay Preview: Celebrity Endorsements – Buyer Behavior Report this essay Celebrity EndorsementsJake Komet, Sam Lampert, Brian Englander, Tanner LaFrance, Ethan FreemanTable Of ContentsAbstract…………………………………………………………………… #2Introduction……………………………………………………………….. #3Situation Analysis………………………………………………………… #3Applicable Theoretical Models………………………………………….. #5Recommendations……………………………………………………….. #10References…………………………………………………………. #13AbstractCelebrity endorsements allow firms an active way to tap into new markets of consumer bases and allow a powerful.