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Annotated Bibliography Castaldo, S., Premazzi, K., & Zerbini, F. (2010). The meaning(s) of trust. A content analysis on the diverse conceptualizations of trust in scholarly research on business relationships. Journal of Business Ethics, 96(4), 657-668. doi: 10.1007/s10551-010-0491-4 This journal article discusses how trust in ethics has to be addressed to have a successful business. The.