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Brand Management of ToyotaTable of ContentExecutive SummaryBackgroundJustification of brand development decisionBrand Elements4 – 5Brand NameBrand LogoMarketing MixProductPricing Strategy6 – 7Place & Channel Strategy7 – 8PromotionCustomer-Based Brand Equity (CBBE)SaliencePerformanceImageryJudgment10 – 11FeelingsResonanceConclusion11 – 12Reference13 – 14Executive SummaryBrand Management is an important issue for every company which wants to survivor in this cruel business world. It is because.