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Kellogg’s Australia – Essay – dorothy12345 Search Essays Sign up Sign in Contact us Tweet Index /Business Kellogg’s Australia Kellogg’s AustraliaSituation Analysis: market share, relative market shareMarket Share MetricsTable 1: Kellogg’s Australia Market Share Metrics 2013~2017Market Share (%)20132014201520162017Revenue Market Share17.817.116.315.615.4Relative Share13112611110197Source: IBISWorld 2012-20171.1 Market ShareAs a key indicator of market competitiveness, market share has been.