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Kellogg Case Study INTRODUCTIONKellogg has been a leading producer of grain-based breakfast cereals for more than 100 years. It is a leading producer of convenience food, including cookies, crackers, toaster pastries, cereal bars, fruit-flavored snacks, and vegetarian food. Kellogg products are manufactured in 18 countries and marketed in more than 180 nations around the world..