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BritaEssay Preview: BritaReport this essayMarketing ManagementCase Write-UpBRITATable of ContentsINTRODUCTIONCURRENT SITUATIONCURRENT ISSUESMARKETING PLANSWOT ANALYSISPRODUCT POSITIONINGPRICEPLACEPROMOTIONCONCLUSIONIntroductionBrita has been a leading brand in the filtered water since 1988. Brita was marketed in the US by Clorox. Brita was licensed by Clorox from Brita GmbH, a German company in 1987. Under the license agreement, Clorox would buy filters from.
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