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L’oreal: Conquer the Market of Shampoo L’oreal: Conquer the Market of Shampoo FROM SCIENCE TO BEAUTY LOréals research facilities in France, the USA, and Japan bring together more than 3,000 scientists and research staff. Their discoveries are published in leading scientific journals. L’Oréal’s innovations are patented, creating some 586 patents in 2004 alone. Our methodologies.