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Eastman Kodak Company Essay Preview: Eastman Kodak Company Report this essay In year 1994, KODAK had important strategic decisions to make in order to ensure that a bright future is waiting for KODAK. At that time, although Kodak was dominating the consumer photographic film market, it had been facing a 6% decline in market share.
Related Essay Topics:
200-Year Period75-Year Market ShareKodaks Market Share LossPhotographic Film Market