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Integrated Message Paper Essay Preview: Integrated Message Paper Report this essay Integrated Message Paper Eastman Kodak is using IMC tools to make the connection between consumers and their brands. A major advertiser, Kodak uses all the disciplines including advertising, sales promotion, electronic media, CRM and PR. Public relations (PR), has been a key measure at.
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Consumer Class Of Digital CamerasImc MessageKodaks ProductsVarious Commercials