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Koenigsegg Product and Brand Management Essay Preview: Koenigsegg Product and Brand Management Report this essay KOENIGSEGGA Detailed StudyPRODUCT AND BRAND MANAGEMENT ASSIGNMENT SUBMITTED TOCOURSE INSTRUCTOR: DR NITHYA MURUGANALEX MILLER J1613007KOENIGSEGG – HISTORYThis chapter explains the history of the KOENIGSEGG in info graphics, [pic 1]Sweden is an unlikely place for building supercars, but Christian von Koenigsegg.