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Situation Analysis Situation Analysis Situation Analysis In 1898, The National Biscuit Company was formed in the US through the merger of several regional baking companies. In 1952, the now familiar red Nabisco triangle first appeared on the upper left corner of National Biscuit Company products. National Biscuit Company changed its name to Nabisco in 1971..
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Familiar Red Nabisco TriangleGlobal PresenceKraft Food OperationsPhilip Morris Co. Inc.