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Harley-Davidson: Over 100 Years of Brand Management Essay Preview: Harley-Davidson: Over 100 Years of Brand Management Report this essay HARLEY-DAVIDSON BRAND MANAGEMENT Harley-Davidson: Over 100 years of Brand Management HARLEY-DAVIDSON BRAND MANAGEMENT Harley-Davidson: Over 100 years of Brand Management New Product Development It all stated when William S. Harley and the Davison Brothers rolled out.