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Marketing Essay Targeting Marketing: Session 3.The Business environment (macro and micro)The Tourist Industry management:Economic, growth, seasonal, currency, exchange rates, interest rates, iol pricesEventsTechnology in the transportation and communicationNatural events (ash cloud, planes couldn’t fly) Demographic (health-swine flu) Socio-cultural (consumption models, confidence home/abroad) Political, uprising, foreign, tourist tax, lawsA) The Macro-environment: (PWC video)- The large societal forces that affect the.