McDonalds – a Story of Service Recovery McDonalds: A Story of Service Recovery Background Note: The McDonald brothers, Richard and Maurice opened a drive-in restaurant in San Bernardino, California, in 1937. By the late 1990s, after years of declining earnings and poor customer ratings, McDonalds Corp., the largest fast food chain in the world, seemed.
McDonalds Case StudyThe McDonald brothers, Richard and Maurice opened a drive-in restaurant in San Bernardino, California, in 1937. By the late 1990s, after years of declining earnings and poor customer ratings, McDonalds Corp., the largest fast food chain in the world, seemed to have lost its claim to providing the Great American Meal. The company,.
Jollibee Foods Corporation Zenith Foods Corporation (also referred to as “Zenith” or “ZFC”) is the central commissary of the Jollibee Foods Corporation, the largest fast food chain in the Philippines and first publicly listed Filipino food service corporation (Corbin, 2010), strengthening its expansion during the 90’s first half. According to a public domain Jobcity.net, Jollibee.
