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Daimler Chrylser Daimler Chrylser Touro University International Nicole Plummer MGMT 499 Case Study 4 Dr. Paula Stechschulte SWOT analysis is a tool for auditing an organization and its environment. It is the first stage of planning and helps marketers to focus on key issues. SWOT stands for strengths, weaknesses, opportunities, and threats. Strengths and weaknesses.
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