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Colar Wars – Questions only前言………………………………………………………………1公司簡介…………………………………………………………1資金來源…………………………………………………………1情勢分析…………………………………………………………2策略焦點與計畫…………………………………………………34P…………………………………………………………………4組織架構…………………………………………………………7結論………………………………………………………………7HANDS-ON EXERCISES1. Assume that you are Robert Goizueta and that you are facing increasedpressure in early July 1985 to abandon the new Coke and bring back the oldformula. However, your latest marketing research suggests that only a smallgroup of agitators are making all the fuss. Evaluate your options and supportyour recommendations.
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