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Big Skinny Case Study Summary StatementBig Skinny produces thin, light, and machine washable wallets for both men and women. The company is gearing for the launch of an online marketing campaign and is considering several technology based solutions to create an online presence. In my view, Big Skinny should focus on existing customers by launching.
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Big SkinnyLaunch Of An Online Marketing CampaignLow InteractionSocial Media Campaign