Pages • 1
Biopure Case Anlysis MBA505: Strategic Innovation Management Group A8 Case Memo: BiopureThe estimates for market potential for both the products are shown in exhibit 1. Estimate1 quantifies the total potential market for Oxyglobin at $532,125,000, using a mid-level price of$125. Estimate 2 is likely a more accurate representation of Oxyglobin’s sales potential, as itutilized data.