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Longchamp’s Strategy Essay Preview: Longchamp’s Strategy Report this essay 1. Separate brand? Yes. Longchamp’s strategy is focused on moving towards the traditional luxury segment because of its long term sustained growth potential and its matching DNA steeped in high quality artisanship and fine leatherworking, which does not align well with the lower price point, higher.
Related Essay Topics:
Higher Volume Sales Of Le PliageLe Pliage’S Lower Price PointsTraditional Luxury Segment