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Aldi Draft Market structureThere are many sellers in this industry, but the few important ones are Tesco (28.7%) market share, Asda (17.5%), Sainsbury (17%) and Morrison (11.1%). Aldi owns the majority of market share in Germany whereas it has 4.3% in UK (Grocerynews, 2014). Other lead competitors of Aldi are, Lidl (3.2%), Tengelman’s Netto (18%),.