Pages • 3
Lv Japan Lv Japan Louis Vuitton (LV) is one the “House of brand” of LVMH Moet Hennessy Louis Vuitton S.A. However, I considered LV as “Branded House” to focus on this brand in this assignment.What has made Louis Vuitton’s business model successful in the Japanese luxury market?Firstly, the French headquarters had been relying on the.