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Turn Customer Input into Innovation Turn Customer Input into Innovation”Lots of companies ask customers what theyd like to see in products and services-but they go about it all wrong. A new methodology for capturing customer input promises to galvanize the innovation process.” In this article Anthony W. Ulwick talks about communicating with customers so that.
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Lots Of CompaniesProducts.They Use Kawasaki Jet-SkiStep MethodologyTurn Customer Input