Marketing Principles[pic 1]Marketing PrinciplesTask One 1.1 What is Marketing? 1.2 Marketing Orientated Organisation 1.3 Marketing Concept 1.4 Marketing Approach Task Two 2.1 Macro and Micro Factors 2.2 Market Segmentation 2.2.1 Two Examples of Market Segmentation of Two Products in Different Markets 2.3 Targeting Strategies 2.4 Buyer Behaviour Task Three 3.1 Portfolios of Products 3.2 Distribution Channels and Enhance Customer Satisfaction 3.3 How Prices Are Set 3.4 Promotional Mix 3.5 Shift from 4P’s to the 7P’s Task Four 4.1 Recommend a Marketing Mix 4.2 Differences in Marketing Goods and Services.
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