Pages • 2
Business Ethics Essay title: Business Ethics Kmart has five competitors which are Wal-Mart, Sears, Target, Kohl’s, and JC Penny. Each of Kmart’s competitors has different business competitive strategies, mainly focus on low-cost strategy and differentiation strategy. Firstly, Wal-Mart which applied the lowest costs (low prices) used the cost leader ships strategy which is a every-day-low-pricing.