Essay On Main Focus Of Muji

Muji – Clear Brand Identity with “minimalism” Culture and No-Brand StrategyClear brand identity with “minimalism” culture and no-brand strategyMuji’s main competitiveness comes from its unique minimalism style and no-brand strategy. Words from Leonardo da Vinci best describe Muji’s distinctive receipt for success: “Simplicity is the ultimate sophistication. ” The main focus of Muji is the.