Pages • 1
Managing Apple Brand [pic 1]Individual Assignment Aigul KabdrakhmanovaMSc in International ManagementModule: Managing Global BrandsAcademic Year / Semester: 2015/2016 AutumnWord Count[1]: 2736Seminar leader: Dornyei KrisztinaDue Date: 4 April 2016ContentsIntroduction History of Apple The Position of Apple in the market. Competitive Analysis: Apple vs Samsung Apple’s Developed Strategy Consistent branding Apple has sought to satisfy existing customers Conclusion and Recommendations References Appendix 1 Appendix 2 Appendix 3 Introduction .