Integrated Marketing Communication of Yakult MPM5302 Integrated Marketing Communication Individual AssignmentTopic: Yakult[pic 1]MH125107 Retail ManagementNg Yuen Tat (170082091)Submission Date: 16/3/2018Executive summaryThis report present the analysis of the integrated marketing communications campaign of Yakult. Yakult is one of the brands of Yakult Honsha Company. It has been chosen for analysis because of its uniqueness, originality and innovative character..
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Analysis Of Integrated Marketing Communications CampaignEssay Preview: Analysis Of Integrated Marketing Communications CampaignReport this essayIBMS, PT3 Diemen, April 2007Analysis of integrated marketing communications campaignDove Pro – Age.Prepared for: Menno van VoorthuizenPrepared by: Ewa Kozlowska(405825)Table of contents:1. Introduction.2. Marketing communications and branding.3. Target groups and positioning.4. Analysis of elements of communication mix, and message strategy.5. Integration.
Analysis of Integrated Marketing Communications Campaign Join now to read essay Analysis of Integrated Marketing Communications Campaign IBMS, PT3 Diemen, April 2007 Analysis of integrated marketing communications campaign Dove Pro – Age. Prepared for: Menno van Voorthuizen Prepared by: Ewa Kozlowska (405825) Table of contents: 1. Introduction. 2. Marketing communications and branding. 3. Target groups.