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Starbucks Case Study Case 7: StarbucksWhat is Starbucks’ product?The main product of Starbucks is gourmet coffee. The product line includes multiple blends and single-origin coffees, handcrafted espresso and other blended beverages, Tazo teas, bottled Frappuccino coffee drinks and Starbucks DoubleShot. They also offer a line of Starbucks Barista home espresso machines, coffee brewers and grinders.