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Goals – a Specific Goal 1.GOALS :A specific goal can make the organization clear and definite goals, and can correct the actual performance and opportunity ，and maximisation of profits for the owners.OBJECTIVE:Objective are more specific than goals, and specific ways to achieve goals are identified.objective have five rules eg:SMART-Specific,Measurable,Attainable,Realistic,Time-specificPOLICIES:These provide a framework of rules or.