Pages • 1
Honest Tea – 2015 CHART ONE: VRIO ANALYSISCAPABILITYVALUABLE?RARE?COSTLY TO IMITATE?ORGANIZED FOR VALUE?RESULTCertified-organic by USDAYESNO?YESSustained Competitive advantage- Puts them above the rest of teas.Low sugar contentYESYESNOYESSustained Competitive advantage- Puts them above the rest of teas.Backing of major Coca-Cola brandYESYESYESYESSustained Competitive advantage- No other tea has a huge brand supporting themPartnered fair trade certified suppliersYESNONOYESCompetitive Parity- Others.
Related Essay Topics:
Advantage Of Our Competitive AdvantageConcept Of Fair TradeHonest TeaMajor Coca-Cola