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Crush CaseEssay Preview: Crush CaseReport this essaySITUATIONAL ANALYSISCadbury Beverages, Inc. is the beverage division of Cadbury Schweppes PLC, a major global soft drink and confectionery marketer. Cadbury Schweppes has the distinction of being the worldÐŽ¦s first soft drinker maker and it is the third largest soft drink maker behind Coca-Cola and PepsiCo. In January 1990,.