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Profitability in Relation to Sales ProfitabilityIn relation to SalesGross profit marginCC’s gross profit margin had an increasing trend from 2000 to 2002, and reached peak at 2002 as 30.12%. Percent had a steady decline from 2002 (30.12%) to 2005 (26.47%). CC’s gross profit margin is less than the industry average (32%) even at its peak..