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Crafting Winning Strategies in a Mature Market : The Us Wine Industry in 2001 Case Crafting Winning Strategies in a Mature Market : The US Wine Industry in 2001 caseHow attractive is this industry (based on Porter 5 forces analysis)Threat of new entrants : HIGHNew entrants have low barriers to entry, and also easy entrance.
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10Threat Of New EntrantsMarginslarge CompaniesUs Wine IndustryWinning Strategies