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Off-Centered Ales- on Target Sales: Dogfish Head Craft Brewery Case Study #10 Off-Centered Ales- On Target Sales: Dogfish Head Craft Brewery Dogfish Head Craft is a beer brewery. In 1995, Sam Calagione and Mariah Calagione founded Dogfish in Rehoboth Beach, Delaware. As off today, the company keeps expanding, which includes a 103,000 square foot brewery.