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Rohm and Haas New Product Marketing Strategy Case Analysis: Rohm and Haas (A) New Product Marketing Strategy 2013-09-20 Team 8 HYEJIN CHO, RENE GEORG GEPPERT, RISHABH MEHROTRA, LIAO SHAOSHENG, DAN WANG Problem Statement The market manager of Rohm and Haas (R&H) Metalworking Fluids division is confronted with a poor market performance of R&Hs newly introduced.