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Esrm 320 Nature, Values and Market Segmentation Paper Essay Preview: Esrm 320 Nature, Values and Market Segmentation Paper Report this essay Yao Guo1030061ESRM320Nature, Values, And Market Segmentation paper11/06/2013The visual image of “ Old Spice” and “Just add vodka” caught my attention. Both printed advertisements are detailed, eye-catching, animated and informational. And those advertisements do reflect.