Data Analysics [pic 2][pic 1]Table of Contents1. Background 2. Strategic plans 3. Market information 3.1 Market share of bubble tea 3.2 Demand 4. Costs and Pricing 4.1 Costs of production 4.2 Pricing and Acquisition costs 4.3 Other costs 5. Key Assumptions 6. Options 6.1 Option A: Open three new branches in Singapore 6.2 Option B: Buy over Koi 6.3 Option C: Remain status quo 7. Uncertainties 8. Report analysis 9. Sensitivity analysis 9.1 Market Demand 9.2 Changes in Market Share in Option A 9.3 Economic Outlook 10. Conclusion 11. References BackgroundGong Cha has been established in Singapore since 2010,.
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