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Industry Analysis – Soft Drink Essay Preview: Industry Analysis – Soft Drink Report this essay Industry Analysis: Soft Drinks Meghan Deichert, Meghan Ellenbecker, Emily Klehr, Leslie Pesarchick, & Kelly Ziegler Strategic Management in a Global Context February 22, 2006 1 Industry Analysis: Soft Drinks Barbara Murray (2006c) explained the soft drink industry by stating, “For.