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Michaels Market Structure Michaels Arts and Crafts: Market StructureDawn BakerECO/365August 24, 2015John Bayer Michael’s Arts and Crafts: Market StructureMichael’s Arts and Crafts is one of the leading craft supply stores in the United States. There are several other competing craft stores such as Hobby Lobby, Jo-Ann’s Fabric and Craft, and AC Moore. However, Michael’s is the.