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Frito-Lay, Inc.: Subchips Multigrains Frito-Lay, Inc.: Subchips Multigrains Performance Analysis. Frito-Lay has well-known brands such as Lay??™s?®, Ruffles?® potato chips, Fritos?® corn chips, Doritos?®, Tostitos?®, Santitas?® tortilla chips, Chee???tos?® cheese-favored snacks, and Rold Gold?® pretzels (see Exhibit 1). Eight of those snacks are in top ten best selling in the U.S. Frito-Lay??™s business spans every.