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Lululemon Case Study AnalysisEssay Preview: Lululemon Case Study AnalysisReport this essayBackgroundLululemon is a Canadian based retail company specializing in athletic , yoga-inspired apparel for active men and women. It was founded in 1998 by Dennis “Chip” Wilson, with its first store opened in 2000. As of January 30, 2011, branded apparel was principally sold through.