Inteligence Inteligence CLOSING GAPS: When the channel gaps are identified .than the next step to clos these gaps so that the zero-based channel may be achieved. So different types of gaps require different types of solutions. So now we have to close the gaps. CLOSING DEMAND-SIDE GAPS: There are three main methods to close the.
Service Output Gap Service Output Gap Title PageTitle of the Paper:Marketing Channel Gaps: Efficiency Gap, Supply-Side Gap and Demand-Side Gap Author:S. M. Ikhtiar AlamProfessor Institute of Business AdministrationJahangirnagar University, Savar, Dhaka 1342, BangladeshE-mail: [email protected]: (88) 01716 273343, 88-02-7791045-51Fax: 88-02-7791052Marketing Channel Gaps: Efficiency Gap, Supply-Side Gap and Demand-Side Gap ABSTRACTVarious members of a marketing channel add values.
