Pages • 9
Distribution ProgrammingEssay Preview: Distribution ProgrammingReport this essayDistribution programming, according to Kotler & Keller (2012), is to build a planned, professionally managed, vertical marketing system (also known as VSM) that meets the needs of both manufacturers and distributors. In which, VSM includes the producer, wholesalers, and retailers acting as a unified system. With VSM, one channel.
Related Essay Topics:
Channel MemberDistribution ProgrammingMarketing FlowsVertical Marketing System