Essay On Marketing Mangement

Brand and Marketing Mangement – Audi Brand and Marketing Mangement – Audi [pic 1][pic 2][pic 3][pic 4]STRATEGIC MARKETING PLANBusiness strategy to revert the companys recent critical downturn[pic 5]4/19/2015TABLE OF CONTENTSIntroduction                                                                         2Section 1: Situational Analysis                                                        4Current Situation (5Cs Approach)                                                        5Companys Situation                                                                        5Customers                                                                                5Competitors                                                                                5Collaboration                                                                                6Climate                                                                                6Context (External Factors)                                                                6Definition of Product, Services and Market Presentation                                6SWOT Analysis                                                                        7Proposed Market Research Plan                                                        11Section 2: Marketing Plan                                                                13Segmentation                                                                                14Targeting                                                                                14Positioning                                                                                15 Marketing Mix                                                                        17Evaluation.