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Marketing Moves: A New Approach to Profits, Growth, and RenewalEssay Preview: Marketing Moves: A New Approach to Profits, Growth, and RenewalReport this essayBOOK SUMMARY“MARKETING MOVES: A NEW APPROACH TO PROFITS, GROWTH, AND RENEWAL”AUTHORS:PHILIP KOTLERDIPAK C. JAINSUVIT MAESINCEEPUBLISHER:HARVARD BUSINESS SCHOOL PRESSBOOK SUMMARY OF ‘MARKETING MOVES: A NEW APPROACH TO PROFITS, GRWOTH, AND RENEWAL’AUTHORS:PUBLISHER:PHILIP KOTLERHARVARD BUSINESS PRESSDIPAK.