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Phillip Morris Marketing AnalysisEssay Preview: Phillip Morris Marketing AnalysisReport this essayTable of ContentsIntroduction– Background– HistoryCase Analysis:– Financial Status– The Industry:Market SegmentationI. IntroductionBackground:To most, Philip Morris (PM), is only known as a dominant force in the manufacturing and marketing of cigarettes. However, over the past thirty years, as a result of numerous acquisitions and diversification strategies,.